What is PPC Advertising?

Pay-Per-Click Advertising, or PPC, is an opportunity to place links to your website at, or near, the top of the search results page on sites like Google and Bing. PPC can also be used on sites such as Facebook and Amazon. The simplest explanation is that every time someone clicks your ad, you pay.

How Often Should I check My Campaigns

The answer to this question, like many, is ‘it depends’. If you are running a very small campaign, $10 to $20 per day, you may only need to look at your campaign once a week, but if you are spending more, you may need to check it daily, or even hourly. This is where having professional ad specialists on your side pays off.

What is the Difference Between Impressions and Clicks?

When someone does a search and your ad appears on the results page, this is considered an impression. When someone actually clicks on your ad that is a click. The relationship between these two numbers can be incredibly important in determining the health of your account and campaign.

PPC Marketing

Get customers TODAY with Pay-Per-Click advertising. SEO is effective, but takes time. PPC lets you jump to the front of the line immediately.

20 years experience with Google Ads
Facebook and Instagram Ads
Bing Ads, Amazon Ads, and more

Now managing over $500,000 in annual ad spend for our clients!

Web Narwhal PPC

Buying Customers One Click at a Time

In it’s simplest terms, PPC advertising is paying to have people visit your website. Our goal is to ensure your ads are clicked by potential customers at a cost that allows you to turn a profit. Whether you're advertising on Google AdWords, Facebook, Amazon or one of the dozens of secondary markets, we have the experience to help you get the most for your PPC budget.

Safe & Secure

You retain total control of your ad accounts. We work for you on your accounts so that you will always own the data that was gathered during our time working together.

ROI Focused

Our goal is to ensure you will always be profitable. We help you through the process of determining things like lifetime customer value and ad spend ROI. We're only profitable when you're profitable.

Better Stats & Control

Every month, you'll receive detailed, custom reports that provide the information you need to help you grow your business.

Targeting

The only traffic that has value is targeted traffic that is looking for what you offer.

Maintain ROI

Your ad-spend should always bring more profits than costs. We’ll ensure that.

Data Driven

Data collection and analysis is critical to proper management of any campaign. We’ll provide both.

You Own Everything

You own all intellectual property and data associated with your account.

One Size Doesn't Fit All

Each campaign is designed around your specific needs and goals.

No Bots Allowed

Real experts create your ads and campaigns, not some generic software designed for less than experts.

What is PPC Advertising?

Pay-Per-Click Advertising, or PPC, is an opportunity to place links to your website at, or near, the top of the search results page on sites like Google and Bing. PPC can also be used on sites such as Facebook and Amazon. The simplest explanation is that every time someone clicks your ad, you pay.
How Often Should I check My Campaigns

The answer to this question, like many, is ‘it depends’. If you are running a very small campaign, $10 to $20 per day, you may only need to look at your campaign once a week, but if you are spending more, you may need to check it daily, or even hourly. This is where having professional ad specialists on your side pays off.
What is the Difference Between Impressions and Clicks?

When someone does a search and your ad appears on the results page, this is considered an impression. When someone actually clicks on your ad that is a click. The relationship between these two numbers can be incredibly important in determining the health of your account and campaign.

What is Ad Spend?

Ad Spend is the amount of money you spend on your ads over the course of a year, month, week, or even day. In most cases we use ad spend as the limit of your budget that you wish to spend over a given time.
I've Tried PPC Before and it Didn't Work, Should I Try Again?

As with many answers, it depends on why your previous campaign didn’t work. There are a wide variety of variables in every campaign, ad copy, landing page copy and design, keyword and audience targeting, the profit level of your product, and even budget and agency talent can play a role in the success of a campaign. One thing you can be assured of though is that Web Narwhal will always have your best interest as our most important goal and if your campaign can’t be made successful we will tell you.
What is an Ad Network?

Ad networks are websites and ad platforms where you can place your ad in front of potential customers. Platforms such as Google Ads, Facebook Ads, and even Amazon are all considered ad networks.

Learn more about Web Narwhal PPC

"Our Company Mission"

Our mission is quite simple – to provide our clients a way to establish an effective web presence without having to learn all the intricacies of design, coding, security, compliance, and SEO/SEM themselves, or having to spend a small fortune to have others do it for them.